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LANCEL SIGNATURE

Lancel is a French luxury leather goods company, founded in Paris in 1876 by Angèle and Alphonse Lancel and developed by their son Albert. The company manufactured pipes before expanding into leather goods and handbags. Since 2018 Lancel belongs to the Italian group Piquadro.
The brand advocates the beautiful in the useful through a traditional know-how offering itself to a promise of innovation: that of imagining a new elegance.

CONTEXT

This alliance is the result of the equality respect for tradition and the quest for novelty. It is integrated by Lancel, a House of tradition and by our design office, which encourages innovation. This balance also changes the tradition of classic leather goods by adding a technological need: the smartphone. Indeed, consumers have an essential need for ease, practicality and novelty, that’s why we have developed a range of zippered wallets for phone chargers, enhanced by the grained leather characteristic of the Lancel House. This project aims to respect the House’s traditions and style while linking them to the contemporary lifestyle of its nomadic and connected clientele.

PROCESS

We took over the whole projects through the different steps.
Our teams ensured the research of ideas, the conception and the production up to the training of the Lancel sales consultants.

01 FINAL PROTOTYPE

For this design phase, our challenge was to incorporate technology while respecting the French know-how according to the tradition of leather goods.

The whole technical aspect of this project resided in the integration of the technological module into the wallet while respecting the grained leather of the House of Lancel in order to ensure an aesthetic rendering that testifies to the complementary know-how of the brand.

To achieve this, we applied a leather cladding on the casing that hosts the battery and added perforations that reveal light visual cues. These marks help to know the remaining percentage of battery in the module. Then, we drew a flat edge on which we applied a slice dye so we could sew the module to the wallet, as if it were any other element.

These wallets are embedding a lithium-ion battery with a 2200mAh capacity and they are able to charge every types of smartphones (iPhone and Android) by using different wired adapters. We decided to use a USB-C port because it allows IN and OUT energy transfer. This way, only one port is enough to recharge the wallet and the smartphones.

02 MASS PRODUCTION

Once the co-designed solution was validated, we took care of the whole production of the wallets, in their entirety.

03 CERTIFICATIONS & GO TO MARKET

Any product including electronics is subject to certifications. The certifications to be compliant with depend on the selected selling countries : CE for European Union, FCC for the USA, KC for Korea, PSE in Japan or MSDS, UN38.3 and Air/Sea transport identification for global transportation. We challenged the different certification organizations to obtain the most competitive prices and managed the process such that our client could sell it worldwide in its different stores.

« Giving know-how the ability to bring archives and innovation into dialogue, capturing the spirit of the times with subtlety and elegance, constantly reinventing ingenious design with audacity and fantasy. »
About: The Creation at Lancel, An Identity Spirit