Artéria is a Brazilian brand of intelligent handmade products, carefully designed and developed as part of a Slow Fashion approach. The two creators, Elene Veguin and Julia Sentelhas, studied fashion and accessories at the London College of Fashion and Polimoda Florence. Facilitating and improving people’s lives with design is what motivates both creatives.
Step 1 – Proof of Concept
We accompanied Artéria in the creation of a backpack and a fannypack which embed a lighting technology. The aim here was to create a collection that would improve the visibility of the persons wearing it. Our team was able to bring the necessary technologies in order to make this innovation possible while working closely with their design team, in order to offer an aesthetic and functional product.