This alliance is the result of the equality respect for tradition and the quest for novelty, closely linked to the smartphone. Indeed, we have developed a range of zippered wallets able to recharge any smartphone, enhanced by the grained leather characteristic of the Lancel House. This project aims to respect the House’s traditions and style while linking them to the contemporary lifestyle of its nomadic and connected clientele. Our teams ensured the conceptualization, design, production, logistics as well as the training of the Lancel sales consultants.
Step 1 – Design
Once the concept was created and the technical elements were validated, our design team drawn each line of the wallet, in order to shape it faithfully regarding to the Lancel spirit.
Step 2 – Prototyping
The challenge was to incorporate technology while respecting the French know-how according to the tradition of leather goods. The whole technical aspect of this project resided in the integration of this technological module while keeping a discreet and aesthetic rendering.
To achieve this, we applied a leather cladding on the casing that hosts the battery and added perforations that reveal light visual cues (these marks help to know the remaining percentage of battery). Then, we drew a flat edge on which we applied a slice dye so we could sew the module to the wallet, as if it were any other simple leather piece.