Known for the excellence of its know-how, the German luxury leather goods brand MCM (for Modern Creation Munich) combines tradition and innovation, heritage and modernity. Our team has supported the brand around the generation of innovative concepts as well as during the prototyping of three projects, requiring three different technologies. The first one involves a fingerprint locking/unlocking technology, the second one aims to embedd a flexible & sensitive screen within a pouch. Finally, the third project is based on the implementation of a recharging module integrated into a tote bag.
Step 1 – Generation of Innovative Concepts
This project required the creation of three concepts in relation to the brand’s DNA and in line with its constantly evolving vision. Our teams organized creativity workshops with the aim of rethinking the way we create products in a different approach. The result was a serie of three innovative concepts.
Step 2 – Proof of Concept (POC)
Once the concepts and technologies were established and validated, our engineers have shaped three innovative Proofs of Concept, working closely with the German House.